You don't have to be a big company to have a big promotion. A sea of shoppers jam into center court at Eastridge Mall in Casper, WY. for a chance to play the $20,000 MONEYBAGS Game. Marketing Director, Heidi Schaffer reports "With just 4 days of radio and one newspaper ad...we were absolutely jammed with shoppers. Our sales jumped up 10% to 20% and I have never had so many positive comments from tenants. For a small price, it turned out to be the biggest traffic promotion in the mall's history." |
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